Course Description:

In this course, students will be introduced to the concept of Business Entrepreneurship as a mean to improve their creativity and thinking skills beside their management skills. They will learn to be able to create their own vision, to lead with their vision, and to easily sell their own vision to be a real project. Through the course there is one  quiz, a midterm exam, and a final exam. Students are asked to come with a project idea and to implement all what was learned through the course to this idea to become a feasible project. Students are asked to read different articles on different related subjects, and to do individual presentations.

Course Objectives:

  1.  Identify and apply the elements of entrepreneurship and to entrepreneurial processes;
  2.  Recognize the importance of entrepreneurship and identify the profile of entrepreneurs and their role in economic growth;
  3. Use the entrepreneurial mind-set and behave responsibly and ethically in their roles as entrepreneurs.
  4. Creatively analyze the business environment, opportunity recognition, and the business idea-generation process;
  5. Know how to acquire necessary resources and organizational matters  of new venture creation process;
  6. Write a business plan that creates and starts a new venture.

Learning Outcomes:

Upon the completion of this course students should be able to:

  • Understand the basic development of entrepreneurship as a profession.
  • Understand business models.
  • Write a business plan describing a new business venture.
  • Understand marketing strategies for small businesses.
  • Identify capital resources for new ventures and small businesses.
  • Have a basic knowledge of human resource management for small businesses
  • Understand the social responsibilities of small business managers.

Course Subjects

  • Entrepreneurship mindset
  • Creativity
  • Social responsibility
  • Stakeholders
  • SWOT Analysis
  • Setting Goals
  • Planning (Action Plans)
  • Business Models
  • Marketing
  • Branding
  • Pricing Models
  • Budgeting