Amman- March , 2016
Amman- German & English for Business Communication (GEBC) students from the School of Applied Humanities and Languages (SAHL) visit 4P’s Integrated Marketing Communication (IMC) in Sweifiyeh, Amman on March 7th, 2017.
The objective of this visit was to introduce GEBC students, as part of their course Institutions in Jordan, to the various business and media communication opportunities offered in the Jordanian market.
Mr. Hadi El Farrra, General Manager of 4P’s IMC, gave a short summary about the company and shared several success stories regarding the marketing and media communication markets in the country and globally. He then answered a couple of informative questions from students who focused on customizing their questions on how their major serves the integrated marketing communication and business market in general.
The students’ main concern was to ensure if their major serves the market and whether they will be able to find jobs as soon as they graduate from SAHL, GJU.
Mr. El Farra praised the efforts of GJU and SAHL in encouraging the localization of skilled and talented students. He applauded a couple of GJU students who interned at his company and added that GEBC students are a bonus to any company since they speak three languages and have marketing , communication, business development, logistics, and human resources experience.
With the European experience as an added plus on their resume, GEBC students are confident to endeavor any professional opportunity in the integrated marketing communication market and excel in it.