Amman- 1 October 2018
Digitalization 2020 will considerably change the Labor Market and the employers’ expectations of GJU graduates.
Therefore the - adapt2job Teaching Twin, consisting of Prof. Dr. Edda Pulst from Westphalian University of Applied Sciences and Dr. Markus Reifferscheid from SMS group conducted for the 4th time from 23.-27.09.2018 - adapt2job intense 2win-training at the German Jordanian University (GJU) with 24 selected students and graduates from different study backgrounds encompassed by a network of more than 10 Jordanian companies.
Students were introduced to Digitalization 2020, Digital Products and Services. They developed business models for products and services in Jordan and the region – for the participating companies and as entrepreneurial projects, which they discussed also in the King Hussein Business Park. They applied for internship and jobs with SMS group. adapt2job is a sustainable approach preparing GJU students successfully for jobs, internships and business.
Structure
adapt2job, 4th edition delivered in close cooperation with their partners at GJU - the Office for Industrial Links (OIL), the Program Innovation and Entrepreneurship (PIE) as well as professors from the School of Applied Technical Sciences (SATS) - a structured preparation for the training. This included motivation letters for students and private sector partners, background material for the sectors chosen and a focused program with new elements like the “Meet and Greet World Café”. adapt2job Alumni were addressed too.
For the expert panel a structured presentation outline was submitted beforehand. Students had to apply for the training with their CV and a personal motivation letter.
The 2win-Training presented by Prof. Edda Pulst and Dr. Markus Reifferscheid showed the clearly defined - adapt2job -method structure, concepts and practical examples. The relation between the content of the workshop and the problem solution of the teams was well structured.
The industry partners, joining within the panel and “Meet and Greet – World Café”, demonstrated their technical solutions, business models and job requirements. They emphasized on the importance of real practical process know-how, which graduates should acquire during their studies. The companies look for graduates who know their business profiles, who are creative and are ready to take the risk of developing and implementing new ideas.
IBM outlined that they do not look for “Copy and Paste-Projects”, but want to know how students work, how they think and how they organize themselves in teams.
Students therefore organized early in teams and chose a challenge out of the prescribed sectors: Energy – Transport – Manufacturing – Tourism. They defined their problem and worked in groups from the first day on in order to take as much advantage as possible during the INPUT-sessions of the workshop.
Solutions
During the ongoing training, Prof. Pulst and Dr. Reifferscheid presented insights on Digital Products and Digital Services. Students got deep practical insight into:
Digitalization along the Supply Chain, Augmented Manufacturing (AM) - 3D-Printing with Steel Powder,
Augmented Reality (AR)- Digital Twins, AR-Digital Learning, Artificial Intelligence (AI) predictive Solutions, AI Application Evaluation, Virtual Reality (VR)- 360 – Company Overview, Intelligent Converter and Spindle, Learning Steel Plant, Cause Analysis and Simulation, VR for Maintenance, Digital Services and Products from (Henkel, Amazon, Google, Facebook, Apple), Classic Products with digital Add ons (Chatbots), Smart Automation, AM-Full Lines, Logistic Simulation as a Service, Internet of Things (IoT), and Gartner Market Surveys.
Students who apply for a job should know the company’s profile by heart and include information on new technologies in a business model in order to improve the customer’s Return on Investment (ROI). Companies do not look for “Credit Point Collectors”.
Dr. Reifferscheid and Prof. Pulst as well as the - adapt2job company network (IBM, FINE Hygienic Holding, Elevatus, Ibtecar, Umniah) gave an insight into different digital products and services including the business model behind. Elevatus impressed with the 1$ Business Model.
Prof. Pulst presented strategies, platforms and examples for digital products and services in leading international companies like Facebook and Apple. Dr. Reifferscheid showed the technical and business secrets for success in Digitalization within SMS group.
Success
With the dense structure of the workshop and the clear focus on the teams and panel partners, students managed to concentrate on their team-solutions. They identified themselves with the customer for whom they created the solution.
Dr. Reifferscheid and Prof. Pulst gave high pressure in order to initiate students’ new digital products and services based on the input provided the days before.
The groups developed digital products and services for the Jordanian Market:
1. Tourism: Augment it if you do not see it (AR for locals in touristic sites)
2. Energy: Amps on the go: Platform including Heat Maps for Electrical Cars charging stations in Jordan
3. Manufacturing: MENA: Printing Steel for SMS customers in the Region
4. Transport: Bus 2020
The Teams presented each their idea to the assessing industry partners, the Vice President and President of the University.
Evaluation and Certificates
The industry experts evaluated employability, presentation skills of the students and market relevance of the projects. The serious and hard feedback gave valuable recommendations to the students on their product, the realization of their service and the cost-benefit analysis. The experts outlined the very relevant use cases – because technology without a use case is nothing.
They were fond of “cool” presentations and the way the students used the technological input they got during the training. They appreciated the students focus on business and ROI. SMS group provided the students with job and internship profiles.
Students experienced in five days real working situations like time pressure, team inconsistency, non-punctuality, stress. They also discussed their ideas with experts in the King Hussein Business Park during a visit of “Tech Works”, the FabLab of the Crown Prince Foundation and at The Tank by Umniah.
Together with the President of GJU, Prof. Manar Fayyad, and Mrs. Britta Kähler, Director of the Office for Industrial Links, the industry partners handed over the certificates, which are highly appreciated in the job market.
The 4th successful intense 2win-Training again showed the importance of - adapt2job for the German Jordanian University. adapt2job -2win-Training is a sustainable program at GJU that goes along with GJU’s applied and industrial dimension - it prepares students with success for the labor market and provides jobs, internships and a growing partner-network.
The - adapt2job-2win-Training took place in the frame of GJU’s flying faculty program supported by the German Academic Exchange Service (DAAD) and was organized by the Office for Industrial Links (OIL) in cooperation with the School of Applied Technical Sciences (SATS).
Please read the full report here.
For more information: https://www.adapt2job.com/
Contact at GJU:
Office for Industrial Links: oil@gju.edu.jo
Program Innovation and Entrepreneurship: pie@gju.edu.jo
