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2008 |
Dmour, Hani., Berardinucci, Antonella. and Akroush, Mamoun.,"Internet Export Marketing by Jordanian and Italian Small-Medium Sized Enterprises",Dirasat: Human and Social Sciences,Vol. 35 No.1,pp. 234-259,2008 |
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2008 |
Akroush, Mamoun.,"The Effect of Service Quality on Banks Marketing Performance: An Empirical Investigation of Managers Perspectives",Dirasat: Human and Social Sciences,Vol. 35 No. 1,pp. 199-218,2008 |
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2008 |
Akroush, Mamoun., Nuseir, Mohammed. and Al-Khalafat, Qais. ,"Marketing Strategy Implementation: The Missing Link between Marketing Strategy Formulation and Organisational Performance–Underresearched Gaps",Journal of Financial and Commercial Studies,Vol. 2,pp. 49-66,2008 |
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2009 |
Akroush, Mamoun.,"Does Service Quality Implementation Mediate the Relationship between Technical Service Quality and Performance: An Empirical Examination of Banks in Jordan",International Journal of Services, Economics and Management,Vol. 1 No. 3,pp. 209-232,2009 |
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2009 |
Akroush, Mamoun. and Khatib, Fahed.,"The Impact of Service Quality Dimensions on Performance: An Empirical Investigation of Jordan’s Commercial Banks",Journal of Accounting, Business and Management,Vol. 16 No. 1,pp. 22-44,2009 |
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2009 |
Akroush, Mamoun., Nuseir. Mohammed., Asoub, Ashraf. and Mahadin, Bushra.,"The Relationship between the E-Marketing Mix Strategies and Organizational Performance: An Empirical Investigation of International Organisations in Jordan",International Journal of Electronic Marketing and Retailing,Vol. 2 No. 4,pp. 317-351,2009 |
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2010 |
Nuseir, Mohammed., Akroush, Mamoun., Mahadin, Bushra. and Bataineh, Abdullah.,"The Effect of E-Service Quality on Customers’ Satisfaction in Banks Operating in Jordan: An Empirical Investigation of Customers’ Perspectives",International Journal of Services, Economics and Management,Vol. 2 No. 1,pp. 80-108,2010 |
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2010 |
Akroush, Mamoun., Al-Mohammed, Samer. and Khanfer, Fayeq,"The Impact of Brand Name on Mobile Products Users’ Satisfaction: An Empirical Study on Jordanian Universities’ Students",Jordan Journal of Business Administration,Vol. 6 No. 1,pp. 1-29,2010 |
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2010 |
Akroush, Mamoun.,"Transactional Marketing and Relationship Marketing Paradigms: A Structural Equation Modeling Approach",International Journal of Electronic Customer Relationship Management,Vol. 4 No. 2,pp. 125-160,2010 |
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2010 |
Akroush, Mamoun., Abu-ElSamen, Amjad., Al-Shibly, Motteh. and Al-Khawaldeh, Fayez.,"Conceptualization and Development of Customer Service Skills Scale: An Investigation of Jordanian Customers",International Journal of Mobile Communications,Vol. 8, No. 6,pp. 625-653,2010 |
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2011 |
Akroush, Mamoun., Al-Mohammed, Samer., Zuriekat, Majdy. and Abu-Lail, Bayan.,"An Empirical Model of Customer Loyalty in the Jordanian Mobile Telecommunications Market",International Journal of Mobile Communications,Vol. 9 No. 1,pp. 76-101,2011 |
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2011 |
Abu-ElSamen, Amjad. and Akroush, Mamoun,"Path Analysis of the Consequences of Customer Service Skills: An Exploratory Study in Jordan",International Journal of Services and Standards,Vol. 7 No. 1,pp. 50-77,2011 |
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2011 |
Akroush, Mamoun., Abu-ElSamen, Amjad. and Jaradat, Najwan,"The Influence of Mall Shopping Environment and Motives on Shoppers’ Response: A Conceptual Model and Empirical Evidence",International Journal of Services and Operations Management,Vol. 10 No. 2,pp. 168-198,2011 |
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2011 |
Akroush, Mamoun,"The Mediation Effect of Marketing Expertise on Marketing Assets and Capabilities toward Financial Performance",International Journal of Internet Marketing and Advertising,Vol. 6 No. 4,pp. 373-412,2011 |
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2011 |
Akroush, Mamoun,"Under Researched Gaps in Marketing Strategy Implementation",International Journal of Marketing Principles and Practices,Vol. 1 No. 1 (September),pp 33-39,2011 |
