The German Jordanian University (GJU), through the Community Service Section at the Support Services Department (SSD), concluded a free training workshop titled “Digital Marketing, Meta Platforms, and Launching Advertisements on Social Media Platforms.” The workshop was delivered by trainer Raghad Mustafa and attended by a number of individuals interested in digital marketing and entrepreneurship.
The workshop aimed to enhance participants’ digital marketing skills and enable them to effectively utilize social media platforms and their modern tools to promote projects, products, and services and reach target audiences. It also covered the mechanisms of developing and managing advertising campaigns, audience targeting, creating engaging digital content, measuring advertising performance, and analyzing campaign results, while providing participants with opportunities for hands-on practice and direct interaction.
At the conclusion of the workshop, participants highlighted the value of the topics and skills covered, particularly the practical tools that can help them strengthen their digital presence, enhance their ability to market their projects, and reach customers more effectively.
The workshop is part of GJU’s efforts to strengthen its role in serving the local community and provide training programs that contribute to developing digital and professional skills and empowering community members to keep pace with labor market requirements and digital transformation.