Amman- 7 May, 2014
The Deanship of Student Affairs /the King Abdulla Office for Career Guidance in collaboration with Bayt.com organized a workshop on “Personal Branding and Effective Job Search Strategies”.
Mr. Sinan Jaber, Country Manager at Bayt.com spoke about personal branding, describing this concept as a process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal.
He also elaborated to students that personal branding typically begins with establishing an inventory of core competencies, expertise, demonstrated abilities, and existing levels of recognition, informed by market research or feedback, mentioning three elements that Personal Branding consists of , Value Proposition: What do you stand for?, Differentiation: What makes you stand out?, Marketability: What makes you compelling?.
Mr.Jaber went on to talk about the most effective job search strategies, saying that there are many strategies and techniques for conducting an effective job search, including how to start a job search, job searching online, how to be found by companies, and how to use social networking to expedite your job search.
Furthermore, he put up many examples about the skills on demand in the Mena Region, showing some percentages and facts about the industries who are hiring nowadays.