National Awareness, Outreach & Engagement Division

Overview

The National Awareness, Outreach & Engagement Division leads RSCE’s efforts to promote a culture of road safety across Jordan. The Division focuses on public awareness, youth engagement, community outreach, and media communication to influence behavior and strengthen societal responsibility toward road safety.

Objectives

  • Raise public awareness of road safety risks and responsibilities
  • Engage youth and students as agents of change
  • Support national road safety campaigns and initiatives
  • Strengthen RSCE’s public visibility and societal impact

Key Activities

  • National road safety awareness campaigns
  • School and university outreach programs
  • Coordination of the RSCE Student Club
  • Media engagement (TV, radio, social media)
  • Community events and national observances related to road safety

Target Audiences

  • University and school students
  • Drivers and road users
  • Families and local communities
  • Media and civil society organizations

Impact

Through sustained engagement and awareness, the Division contributes to long-term behavioral change, safer road use, and a stronger national road safety culture.

Members

Dr. Omar Albatayneh , Director of the Road Safety Center of Excellence
 
 
 
 
 
 
 
 
 
 
Prof. Ahmad Hani Alomari,  Yarmouk University
Resume
Prof. Alomari — a powerhouse of transportation innovation, where academia meets real-world impact. He is a professor of civil engineering at Yarmouk University (Irbid, Jordan). He combines 17 years of academic research and teaching experience, along with industry experience in the private sector (as a traffic engineer and transportation planner). He blends academic research with practical, data-driven solutions
 
 
 
 
Eng. Mari Al-Makhadmih, Regin Manager – Middle East,  Saferoad
 
 
 
 
 
 
 
 
 
 
Eng. Sana’a Khasawneh, Director of the Road Safety Center of Excellence
Sana’a Khasawneh is an international consultant specializing in road safety, sustainable mobility, strategic communication, and youth empowerment. She works at the intersection of transport, public health, and climate, supporting governments, international organizations, and civil society to design people-centered policies and advocacy initiatives. Her work focuses on translating complex policy frameworks into compelling narratives, building youth capacity, and turning participation into measurable impact. Through advisory roles, facilitation, and storytelling, she helps institutions engage young people not as beneficiaries, but as partners in shaping safer, more inclusive mobility systems
 
 
 
 
 
 
Eng. Rahmeh Alhyari, Transportation Engineer, Greater Amman Municipality.
 

Rahmeh Alhyari is a specialist at the intersection of traffic management, road safety engineering, and smart mobility. She holds a Master’s degree in Transportation Engineering and another in Road Safety Management. Alhyari brings extensive experience working on transport and traffic projects within the government sector, with a growing focus on sustainable and resilient urban transport. Her work focuses on transforming transport challenges into practical solutions that enhance safety, performance, and system reliability through technical reviews, safety audits, and system analysis.

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